About Me

I am a multi-disciplinary creative with expertise in textile & surface design, consumer goods product development & merchandising, and market trend analysis. I've worked as a in house designer for Macy's & Bloomingdale's private label home textiles and developed collections for licensed brands such as Rae Dunn, Martha Stewart, and Ed Hardy.

 

I believe good design is more than simply meeting a need or solving a problem -- meaningful design reflects a greater cultural moment and provokes an emotional response in the consumer and user. I strive to bring this perspective to all of my work. I love a creative challenge, playing 'devil's advocate' to mitigate risk, asking all of the questions, and incorporating a research-based approach to design & merchandising.  

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As Aesthetic Initiatives LLC,

I am currently offering consultant services in:

 

-category assortment and merchandising

-product development

-sourcing and overseas vendor management

-retail trend spotting & analysis

-design direction and ideation

-production artwork and specifications